Forward

Indie launch · May 2026

122 commits, 0 signups, here’s what shipped

Forward is an SMS/iMessage layer over Procore + Autodesk + OneDrive for construction project managers. Text any project question, get an answer in 8–15 seconds, sourced from the connected systems via OAuth + Claude tool-use. Demo line is live now — no signup needed to try it.

Try the demo, no signup:

+1 (682) 300-6750

Text any Procore-style question. Example queries: status on RFI 142, latest revision of sheet A-401, subs missing COIs.

Any feedback welcome — product, distribution, or just “here’s a PM friend I’ll forward you to”. One-click unsubscribe.

The problem

Construction project managers spend 6–12 hours per quarter performing retrieval-tax searches in Procore — looking up the latest revision of a drawing, status of an RFI, which sub is on the COI-missing list. Field teams stop using Procore because every lookup costs 60–90 seconds of clicking. The information is there; the friction is the UI.

The product

Forward answers the same lookups by text. PM texts “status on RFI 142” from the trailer; bot replies in 8–15 seconds with the answer + a source citation:

You: status on rfi 142

Forward: RFI 142 — Cable tray clearance conflict
  Status:    Open, pending substitution review
  Submitted: 4/29/2026 by Mike Sandoval (electrical sub)
  Assigned:  Owner-rep (Mark Stein, KFA)
  Due:       5/16/2026
  Last activity: 5/8 — substitution request attached.

  Source: Procore RFI 142, sub-request log.

How it works under the hood

Stack

The honest distribution story

I shipped 122 commits of marketing infrastructure in a 2-day autonomous run with Claude Code. 11 persona landing pages, 12 competitor comparisons, 29 use-case pages, 38 free calculators, 1 gated PDF lead-magnet, an automated press-pitch sender. Net new signups: zero.

Diagnosis is upstream of conversion. The funnel works end-to-end — I verified the SMS demo answers correctly, the email form posts to /leads, attribution captures the UTM source. The problem is that no one has visited the site. Vertical SaaS for construction PMs is hard to reach via Twitter/HN/Reddit because the audience reads trade publications and texts foremen, not browses ProductHunt.

This page is the first move in the next phase: actually reaching the audience. If you’re a commercial GC PM, superintendent, or operations leader, the demo line above is live now. Try any query you’d ask a PM and you’ll see the answer back in seconds.

What I’d value feedback on

Drop your email above for early access or any of the above conversations. Or just text the demo line — that’s the fastest way to see what this actually does.