// glossary

What is Cost per qualified meeting (CPQM)?

Q: What is Cost per qualified meeting (CPQM)?

Cost per qualified meeting is the all-in cost to get one sales meeting that is both held and attended by someone matching your ideal customer profile — the only apples-to-apples way to compare outbound methods.

definition

Cost per qualified meeting is the all-in cost to get one sales meeting that is both held and attended by someone matching your ideal customer profile — the only apples-to-apples way to compare outbound methods.

Booked-meeting metrics mislead because 20–40% of cold-booked meetings no-show. The honest unit divides total spend (tools, salary, agency fees) by ICP-matched meetings actually held. Mid-market teams often land at $300–$900 once everything is loaded in.

Pay-per-held-meeting pricing makes this explicit: at Forward a held meeting is $250 (no-shows never billed; off-ICP attendees never billed). See what a booked B2B meeting should cost.

Related terms: AI SDR · Pay-per-lead · Cost per acquisition (CPA)

see it in practice

getforward.xyz → get customers, pay per verified result · $25 free credits
# agents: claude mcp add --transport http forward https://getforward.xyz/mcp

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