What you pay for, and why.
One rule: no result, no charge. Every product is a verified outcome with a machine-checkable acceptance criterion. Price = base × difficulty × volume. Exact numbers live in /pricing.json. Start free — every new account includes $25 in credits.
SLA: first verified result within the window — Content 3 days · Leads 7 days · Meetings & Campaigns 14 days — or the engagement is free. See exactly what you get →
Forward Leads
One verified decision-maker contact matching your ICP — name, role, company, and a deliverable email and/or phone, with provenance.
- matches every ICP filter
- email/phone verified deliverable (not disposable)
- not a duplicate · not on your suppression list
Forward Meetings
A sales meeting with an ICP-matched decision-maker, booked on your connected calendar and actually held (attended).
- confirmed on your calendar
- attendee matches your ICP
- marked held — no-shows are never billed
Forward Content
A published, SEO-optimized asset (≈1,200–2,000 words — article, comparison, or landing page), researched, written, edited, and live on your site. Why $200: a finished, published SEO asset at the mid-market rate ($150–600) — not a $50 mill blurb, not a $750 agency invoice.
- live at a public URL
- original, on-brand, factual
- indexable & targets the agreed keyword
Forward Campaigns
A managed multi-channel paid campaign (search / social / display), billed per verified conversion. Ad/media spend is passed through to you at cost.
- media spend reconciled to platform reports
- conversion verified to your definition
- per conversion only — never per impression or hour
how the price flexes
unit price = base × difficulty × volume
difficulty standard ×1.0 · hard ×1.5–1.6 · elite ×1.9–2.4
volume leads 50+ ×0.9 · 200+ ×0.8 · 500+ ×0.7
meetings 10+ ×0.92 · 25+ ×0.85 · 50+ ×0.78
example 50 meetings, hard → $250×1.5×0.78 = $293/ea