// glossary

What is AI SDR?

definition
An AI Sales Development Representative (AI SDR) is software that automates outbound prospecting tasks a human SDR would do — researching accounts, finding contacts, and sending sequenced outreach — at scale and around the clock.

AI SDR tools promise pipeline by automating the top of the funnel. They typically bill as software: a monthly platform fee plus per-seat pricing, often on an annual contract, charged whether or not meetings result. That means the buyer keeps the outcome risk.

The main alternative is pay-per-result: instead of paying for an AI rep's activity, you pay a fixed price per verified outcome (a qualified lead or a held meeting), and results that fail your acceptance criteria are never billed. This moves the quality and outcome risk to the vendor.

See the full comparison: AI SDR vs. human SDR vs. pay-per-result, and an honest alternative to AI SDR tools.

see it in practice
getforward.xyz → get customers, pay per verified result · $25 free credits
# agents: claude mcp add --transport http forward https://getforward.xyz/mcp

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