// free tool
What should a qualified B2B lead cost you?
Pick your targeting difficulty and monthly volume. We'll show the real 2026 cost ranges across the four ways teams buy leads — including the hidden cost of unqualified contacts.
calculating…
Methodology. Data-vendor row assumes $2/contact with ~15% true ICP match (industry-typical for filter-only lists), so the usable-lead cost is $2 ÷ 0.15 plus rep time spent sorting. SDR row uses ~$40 loaded cost per sourced qualified lead (salary + data + tools ÷ output). Agency pay-per-lead spans published 2026 rates. Forward prices come live from pricing.json — base × difficulty × volume discount — and a lead failing your acceptance criteria is never billed. Full benchmarks: what a qualified lead costs in 2026.
getforward.xyz → "get me 100 qualified leads" — $25 starter credits, no card # agents: claude mcp add --transport http forward https://getforward.xyz/mcp